Wireless Festival 2013

Wireless Festival bought much delight to hundreds of Brits who turned up to see several artists performing. Wireless occured over a period of 3 days. On each of those days artists from different genres performed. This gave the opportunity for the teenagers to listen to different types of music and gain a new perspective to music. The target audience was for teenagers as the artists who peformed are very modern and have been around through this generation. Their music relates to teenagers and makes the teenagers feel as though they know the artist and have a connection with them through their music.

The location of Wireless Festival was at Queen Elizabeth Olympic Park. This was easily accessible by going on the train then having a 20 minute walk. This would allow the target audience who are teenagers time to tweet about it or make a status to publicise the festival. The walk to the venue would allow the audience to become excited for the artists performing. Having the festival at Queen Elizabeth Olympic Park was beneficial in ensuring it was highly publicised as the olympics were held at this venue.This would make Wireless Festival very talked about and gain more publicity for the event. The costs of the tickets were quite pricy. The tickets are pricy because of the artists who perfromed, as teenagers we like to make sure we see the newest artists so cost isnt an issue when it comes to seeing several artists all at once. The artists who performed were: Jay-Z, Justin Timberlake, Trey Songz, Rita Ora, Emeli Sande, Miguel, Kendrick Lamar, Conor Maynard, Iggy Azalea, Little Mix and many others. Those are artists who are very modern and make music that teenagers can relate to. From break-ups to going out and having a good time. Theres a mix of different genres appealing to any of the audience. Leading up to wireless there was buzz from twitter making the event become one of the most wanted festivals to go to.